Whether you write for a client or for yourself, the first thing that comes to your mind is what is SEO and how to incorporate the most effective techniques into your writing. Before we jump on to different tools and techniques, we shall start with the basics of SEO. Usually, writers find it hard to get a complete step-by-step easy beginner’s guide to SEO, here, I have decided to bring you everything you need to know about SEO. This guide is divided into different blog posts and numbers like #1, #2 are mentioned to make it easy from where to start. I recommend, start reading from #1 to make the most out of this guide.
What is SEO?
The abbreviation SEO is used for Search Engine Optimization. If you want to know about the category, it falls in Digital Marketing Strategy. Understanding SEO is as important as applying it rightly.
Let’s try searching google for something.
When you search a term (keyword) it gives you a list of related information. Ignore the ones appearing on top with ”Ad” written beside as they are paid. However, the rest of the search results are ranked higher by google based on SEO. You can take a look here;
In simplest words; Search Engine Optimization (SEO) is the way of getting ranked higher in search engines.
What is meant by ranking higher in search engine?
Do you have a website? a blog? a business? or maybe a product or brand? Today, you write something for it, web copy, article, marketing copy, or information. What are you writing for? To get more traffic, be seen and make your presence up there in digital space. So, how would that be possible? This is where SEO strategy works. It’s an unpaid technique to rank higher in search engines.
How does SEO work?
How exactly SEO works is pretty complex and non-apprehend able. However, we have good news, for us, humans’ understanding we can use simple terms to make sense. Search engines use set of rules i.e. algorithms that are evolved over time. When someone sends a query to search engine, these algorithms determine which pages match the most to the query and pull them out. There are three primary functions of SEO worth mentioning;
- Ranking and Useful Responses
Crawlers Crawling to get desired results:
It is the process in which web crawlers crawl through system and check which content would be suitable to rank first based on particular queries.
Indexing to serve the searchers:
You must have known what is an index in a book. In search engine optimization indexing means keeping ready all the information before someone hits the keyword. This content is indexed to cater the searchers requirement.
Ranking & Useful Responses:
When you search something, Search engine checks index for relevant information and place it in order on pages based on the searcher’s query. This ordering of responses is called ranking.
What are On-Page and Off-Page SEO?
These are two tactics to rank higher on search engines. In short, crisp and straight terms On-Page SEO happens on your website and you have control to change it. It refers to all the strategies you apply on your own website to improve its ranking on search engines. Whereas, Off-page SEO does not happen directly on your website so, every strategy you apply off the website.